广州借十五运会促体育消费，力推冰雪运动和赛马运动

Core Viewpoint - Guangzhou is actively promoting sports consumption through various initiatives, including the preparation for major sporting events and the development of sports-related activities to boost the local economy [1][2]. Group 1: Sports Consumption Initiatives - The Guangzhou Municipal Bureau of Commerce has released a draft plan to enhance sports consumption, focusing on events like the 15th Provincial Games and the Special Olympics [1]. - The plan includes organizing sports carnivals, consumption seasons, and promoting sports events in scenic areas and commercial districts [2]. - The city aims to support the upgrade of ice and snow venues and accelerate the construction and operation of the Hong Kong Jockey Club's Conghua Racecourse to foster the development of ice sports and horse racing consumption [2]. Group 2: Economic Impact and Participation - The sports consumption scale in Guangzhou is projected to exceed 63 billion yuan in 2024, indicating strong growth in the sports industry [1]. - During the May Day holiday, the "Hot Snow Miracle" venue reported a nearly 30% increase in visitor traffic, with skiing experiences accounting for about 60% of the activities [2]. - The ongoing sports carnival initiatives are expected to enhance the public fitness activity system and create a vibrant atmosphere for the upcoming sports events, converting event traffic into consumer spending [2].