景顺长城基金张欢：部分新消费公司或有泡沫风险，投资潮玩应关注产业链布局｜基金佳问第110期

Core Viewpoint - The rise of new consumption sectors such as trendy toys and pet economy is driven by younger consumers seeking better quality-price ratios, leading to significant market opportunities and investment potential [3][4][5]. Group 1: New Consumption Trends - The new consumption economy is characterized by the emergence of sectors like trendy toys, pet economy, and beauty products, which are performing strongly in the secondary market [3][4]. - The shift in consumer demographics from older generations to Generation Z has resulted in a focus on individual experiences and emotional value, with consumers willing to pay for personal interests [5][6]. - The concept of "quality-price ratio" has become a priority for consumers, contrasting with previous trends where brand prestige was more important [5][6]. Group 2: Investment Opportunities - The pet economy is highlighted as a significant area of growth, with the market size for pet food expected to reach approximately 100 billion by 2030, doubling in size [6]. - New consumption brands are successfully capturing consumer demand by offering unique products that provide emotional value, leading to higher profit margins [7][8]. - The marketing strategies of these brands have shifted towards social sharing and community engagement rather than traditional advertising, enhancing brand influence [8][9]. Group 3: Market Dynamics and Risks - While some new consumption companies have seen substantial stock price increases, many have also delivered on performance, suggesting that valuations are not excessively inflated [4][14]. - The potential for market differentiation exists, as some companies may face risks of overvaluation due to their recent market entries and the volatility of investor sentiment [4][14]. - The investment approach should focus on identifying companies with sustainable performance and managing portfolio risks through selective stock picking and position sizing [14][15].