日媒对比Labubu和HelloKitty

Group 1 - The article highlights the rapid rise of the IP character "Labubu," which has gained global popularity and is compared to Sanrio's "Hello Kitty" in terms of market impact and valuation [1] - As of June 11, the market capitalization of Pop Mart, the company behind Labubu, exceeded 330 billion RMB, achieving this milestone in just four and a half years since its IPO in December 2020 [1] - Analysts express concerns about the lifecycle of IP products like Labubu, suggesting that fan fatigue could pose a significant risk to its longevity [1] Group 2 - The success of "Hello Kitty" is attributed to its ability to balance nostalgia and novelty, maintaining a consistent appearance while evolving its cultural significance over time [1] - The article discusses the emergence of "Kumamon," a local IP from Japan, which gained popularity through its relatable and approachable character, appealing to a broad audience during Japan's economic struggles [2] - Experts suggest that for Chinese cultural products to succeed internationally, companies should focus on localization strategies, strengthen intellectual property protection, and invest in research and development to create globally influential IP [3]