Zhong Guo Shi Pin Wang·2025-06-13 10:11Core Viewpoint - New Hope Dairy is focusing on high-quality growth through product innovation and a user-centered approach, showcasing its product matrix and strategies at the 2025 Investor Conference amidst a complex market environment in 2024 [1] Group 1: Product Strategy - New Hope Dairy has established a "fresh strategy" since 2010, recognizing the potential of low-temperature dairy products, and has successfully launched the 24-hour fresh milk series, which saw a sales revenue increase of over 15% year-on-year in 2024 [3] - The company is expanding its core categories to include fresh milk, yogurt, and specialty beverages, achieving double-digit growth in new product revenue for four consecutive years [5] - New Hope Dairy's yogurt brands, "Chuxin" and "Huirun," have also experienced double-digit growth, showcasing strong product innovation capabilities [3][5] Group 2: Market Engagement - The company is enhancing its market penetration through immersive product experiences, such as the 24-hour fresh milk experience at the investor conference, and operates over 500 fresh milk stores nationwide [6] - New Hope Dairy is tapping into health-conscious consumer trends with products like "Chuxin" yogurt and "Huirun" yogurt, which cater to sugar reduction and weight management needs [8] Group 3: Cultural Integration - The company is leveraging cultural elements to appeal to the Z generation, integrating traditional crafts into its branding, exemplified by the "Today Fresh Milk" exhibit that combines heritage culture with modern branding [10] Group 4: Market Positioning - New Hope Dairy is addressing the dual demand for high-end and cost-effective products in the Chinese market by creating a comprehensive product portfolio that spans all consumer segments [12] - The company’s subsidiary, Asahi VIP, is targeting the high-end market with organic A2 milk, emphasizing sustainable farming practices and emotional branding [14] Group 5: Overall Strategy - New Hope Dairy is committed to building brand strength through quality products, innovative marketing, and a focus on fresh values, aiming to enhance consumer experiences and meet market opportunities [16]