巴南：大学生返乡创业 用电商助力农产品走出大山

Core Viewpoint - The article highlights the story of Zhao Ziyan, a graduate who returns to her hometown to promote rural e-commerce, aiming to leverage her education to support local farmers and enhance the market reach of agricultural products [1][3]. Group 1: Entrepreneurial Initiative - Zhao Ziyan, a graduate from Chongqing Vocational Technical College, chooses to return to her hometown in Guang'an, Sichuan, after graduation to engage in rural e-commerce [1][3]. - She is motivated by witnessing the struggles of local elderly residents who transport agricultural products over long distances to sell them [3][4]. - Zhao Ziyan seizes the opportunity presented by "Internet + Agriculture" to utilize short videos and e-commerce platforms to market local products [4]. Group 2: Operational Strategy - She abandons urban job opportunities to form a "Support Farmers Team" with her family, embarking on a journey of entrepreneurship [4]. - Zhao Ziyan learns various skills such as video shooting, editing, online store setup, and live streaming operations to facilitate her business [4]. - The logistics of product collection are transformed from a four-hour round trip for the elderly to a more accessible "direct procurement" model [4]. Group 3: Community Impact - Zhao Ziyan's videos focus on the authentic lives of local farmers, showcasing their hard work and resilience, which resonates with viewers [4]. - She emphasizes that supporting farmers is not just about economic assistance but also about giving back to the community and fostering a sense of responsibility [4].