TVB(HK:00511) Mei Ri Jing Ji Xin Wen·2025-06-13 12:42Core Viewpoint - TVB is actively embracing the mainland market and focusing on deepening its integration within the Guangdong-Hong Kong-Macao Greater Bay Area as a key part of its overall strategy [1][2]. Group 1: Strategic Collaborations - TVB has announced strategic partnerships with Tencent Video, Huawei, and iFlytek, indicating a comprehensive approach to enhance its presence in the mainland market [1][2]. - The company has established film production centers in Shenzhen and Guangzhou, creating a localized operational system from creative incubation to production [3]. Group 2: Financial Performance and Future Outlook - TVB has faced continuous losses for seven years since 2018, but it projects a positive EBITDA of HKD 295 million for 2024 and anticipates a profit for the fiscal year 2025 [2]. - The company aims to leverage its integration with the mainland market as a crucial pathway to reversing its financial downturn [2]. Group 3: Content Development and Innovation - TVB is focusing on producing locally filmed series, with over ten shows created in the past two years, which have achieved good ratings in the mainland market [3]. - The company is integrating AI technology into its production processes, claiming a 50% increase in post-production efficiency through the application of AIGC technology [4]. Group 4: Talent Development and Market Adaptation - TVB plans to enhance the recognition of Hong Kong artists in the mainland by adopting a mentorship model to provide opportunities for newcomers [4]. - The company recognizes the need for a cultural shift towards innovation and experimentation, particularly in the context of AI applications and market demands [5]. Group 5: Upcoming Projects - TVB's 77 Studio has entered a strategic collaboration with Tencent Video to produce key projects, including adaptations of Jin Yong's classic works and contemporary urban dramas [6][8].