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2022-2025港剧变迁:《新闻女王2》,是个例吗?
3 6 Ke· 2025-11-24 00:55
豆瓣7.9分持续维稳的口碑,开播即获30+品牌合作,全网港剧招商收入、招商客户数量"双冠王"……如果说第一部是黑马突围,那《新闻女王2》则是王 者归来。 自开播以来,层出不穷的名场面和金句、独立有张力的女性群像,一边紧贴新闻热点,一边探讨"新闻理想",被观众称为"又新又旧"。如今临近收官,剧 情也丝毫没有疲软,反而一波强过一波的高潮戏码,近日,以10分钟一镜到底的长镜头再次惊艳观众,什么是淋漓尽致,什么是有效飙戏。 聊起这部剧,万万没想到比剧情先出圈的竟然是"开局11广"。据豆瓣网友@来看月统计,这部剧合作品牌超35个,总广告数达171个,集均广告6.84个。 这也意味着,其已经刷新了优酷年度集均广告数、集均时长、开局广告数、单集时长等四项纪录,其中单集12广更是与平台史冠持平。从商业维度来看, 《新闻女王2》以一己之力证明了港剧IP在内地市场完全有足够的商业号召力,只要内容够好,广告主就会买单。 作为"新港剧"的标杆之作,《新闻女王2》在内容上也再次交出了一份优秀的答卷。其全女群像搞事业、无恋爱脑纯职场博弈的设定,不仅是一种"全员经 济上行的美",也让苦各种披皮恋爱剧久矣的内娱观众为之兴奋不已。"内娱拍不出 ...
TVB贺58周年生日 《万千星辉贺台庆2025》今晚直播
Nan Fang Du Shi Bao· 2025-11-19 06:11
(文章来源:南方都市报) 此外,一众艺员歌手将会盛装亮相,踏上红地毯隆重登场,TVB YouTube官方频道、娱乐新闻台YouTube频道及其他社交平台于今天傍晚6点开始全程直击 红地毯盛况,让观众一睹他们耀眼夺目的风采。由观众及评审投票选出的"myTV SUPER 2025万千星辉贺台庆红地毯最佳pose男女艺人"奖项将于节目中公 布。 台庆大会司仪由汪明荃、朱凯婷、Bob林盛斌连同《万千星辉颁奖典礼2024》得奖艺员担任,当中包括"最佳女主角"龚嘉欣,"最佳男女主持"区永权、陈贝 儿,"飞跃进步男女艺员"阮浩棕、陈晓华,"最佳男女新人"张驰豪、陈懿德。司仪阵容还破天荒加入机器人阿飞、宠物机器狗依依,带领观众穿梭未来世 界,台前幕后上下一心携手创造无限,同心同行,闯新世代。 无线电视庆祝58周年台庆,汇聚全台艺员及歌手倾力演出的大型特备节目《万千星辉贺台庆2025》,将于今天(11月19日)20点于电视广播城隆重举行,翡 翠台将直播整晚盛况,内地观众可通过埋堆堆APP直击现场。全台超300位艺员及歌手将施展浑身解数带来连场精彩表演,与观众一起欢度TVB生日派对, 台庆大抽奖的奖金奖品非常丰富,总值近300万 ...
《新闻女王 2》拍成广告女王,巨亏30亿的TVB,想多来几个“佘诗曼”
3 6 Ke· 2025-11-13 07:52
Core Viewpoint - The release of "The News Queen 2" on Youku has received positive feedback for its portrayal of strong female leads, although there are complaints about excessive product placements throughout the episodes [1][3][4]. Group 1: Audience Reception - The series maintains TVB's traditional fast-paced storytelling and strong conflict, with notable performances from actors like Sheren Tang, leading to overall positive reviews [1][4]. - Viewers have expressed dissatisfaction with the frequency of brand advertisements, noting that in the first four episodes, there were six to seven brands featured, disrupting the viewing experience [3][8]. Group 2: Content and Themes - "The News Queen 2" continues the story from its predecessor, focusing on a top anchor transitioning to social media, addressing contemporary issues such as AI anchors and audience engagement [4][12]. - The dialogue includes impactful lines that resonate with the audience, reflecting the ambition and realism of the female characters, who actively pursue power and professional success [6][10]. Group 3: Financial Implications for TVB - The series is expected to be one of TVB's most profitable productions, with significant advertising revenue, including a reported 20 million yuan for a single brand placement [12][10]. - TVB has faced continuous financial losses, exceeding 3 billion HKD over the past five years, prompting a shift towards leveraging successful IPs and collaborations with mainland platforms [12][25]. Group 4: Future Prospects - The success of "The News Queen 2" may signal a potential turnaround for TVB, provided they can replicate this model with other popular actors and series [15][25]. - The article suggests that TVB needs more stars like Sheren Tang to effectively connect with both Hong Kong and mainland audiences, indicating a strategy for recovery and growth [25][26].
电视广播(00511) - 截至二零二五年十月三十一日股份发行人的证券变动月报表

2025-11-06 09:29
股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 | 截至月份: | 2025年10月31日 | 狀態: 新提交 | | --- | --- | --- | | 致:香港交易及結算所有限公司 | | | | 公司名稱: | 電視廣播有限公司 | | | 呈交日期: | 2025年11月6日 | | | I. 法定/註冊股本變動 | 不適用 | | FF301 第 1 頁 共 10 頁 v 1.1.1 III.已發行股份及/或庫存股份變動詳情 (A). 股份期權(根據發行人的股份期權計劃) FF301 II. 已發行股份及/或庫存股份變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00511 | 說明 | | | | | | | | | 已發行股份(不包括庫存股份)數目 | | 庫存股份數目 | | 已發行股份總數 | | | 上月底結存 | | | 466,961,836 | | 0 ...
电视广播融合人工智能到内容创作流程方面达到新的里程碑 重申全年盈利转正预期
Zhi Tong Cai Jing· 2025-10-30 11:17
Group 1 - The company maintains a leading position in Hong Kong's free-to-air television market, with a combined viewership share of 80% across its flagship channels, including Jade Channel and 24-hour Wireless News Channel [1] - Advertising revenue from free-to-air channels continues to show year-on-year growth, with expectations for stronger performance in Q4 2025 due to the anticipated launch of the highly awaited series "Queen of News 2" in November 2025 [1] - The digital media segment, particularly the myTV SUPER streaming service, maintains an average of approximately 2 million monthly active users, with overall digital advertising revenue showing strong double-digit growth compared to the same period in 2024 [1] Group 2 - The company achieved a milestone in integrating artificial intelligence (AI) into its content creation process, with the broadcast of a short drama entirely created using AI titled "In My Heart, You Are Unique" [2] - The company has begun filming "Rose War" and completed filming for the anticipated "Queen of News 2," which is set to premiere on Youku in November 2025 [2] - The company reaffirms its expectations for year-on-year growth in EBITDA and achieving positive net profit attributable to shareholders for the fiscal year ending December 31, 2025 [2]
电视广播(00511)融合人工智能到内容创作流程方面达到新的里程碑 重申全年盈利转正预期
Zhi Tong Cai Jing· 2025-10-30 09:24
Core Insights - The company maintains a leading position in Hong Kong's free-to-air television market, with a combined viewership share of 80% across its flagship channels [1] - The advertising revenue from free-to-air channels continues to show year-on-year growth, with expectations for stronger performance in Q4 2025 due to the anticipated launch of the series "News Queen 2" [1] - The digital media segment, particularly the myTV SUPER streaming service, has approximately 2 million average monthly active users, contributing to strong double-digit growth in digital advertising revenue [1] Group 1 - The company achieved a milestone in integrating artificial intelligence (AI) into its content creation process, with the airing of a short drama entirely created by AI [2] - The AI-generated short drama "In My Heart, You Are Unique" was broadcast on TVB Plus, myTV SUPER, and Tencent Video, showcasing the company's commitment to innovative content [2] - The company plans to release more AI-generated series in the coming months, indicating a strategic shift towards leveraging AI in content production [2] Group 2 - The company has completed filming the highly anticipated "News Queen 2," which is set to premiere in November 2025 on Youku [2] - Co-produced dramas "After the Tower" and "Golden Forest" have premiered on Youku and Tencent Video, respectively, expanding the company's content offerings [3] - The company reaffirms its expectations for continued year-on-year growth in EBITDA and positive net profit for the fiscal year ending December 31, 2025 [3]
电视广播(00511) - 截至二零二五年九月三十日止三个月期间之业务最新情况及未经审核营运资料
2025-10-30 08:37
(於香港註冊成立之有限公司) 股份代號:00511 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責,對其準確性 或完整性亦不發表任何聲明,並明確表示,概不對因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 截至二零二五年九月三十日止三個月期間之 業務最新情況及未經審核營運資料 電視廣播有限公司(「本公司」或「無綫電視」,連同其附屬公司,統稱「本集 團」)董事局(「董事局」)欣然提供截至二零二五年九月三十日止三個月期間 (「本季度」)本集團部分業務的業務最新情況及未經審核營運資料如下。 1. 電視廣播及數字媒體業務 於本季度內,我們於香港地面免費電視頻道的收視率繼續保持領先地位,我們的旗 艦頻道翡翠台、24 小時無綫新聞台及其他頻道的收視率合計達到 80%的市場份額: 截至下列日期止三個月期間平日黃金時段 (晚上七時至十一時): | | 二零二五年 | 二零二五年 | 二零二四年 | | --- | --- | --- | --- | | | 九月三十日 | 六月三十日 | 九月三十日 | | 無綫電視的免費電視頻道 | | | | | 1 平均電視收視點 ...
广播电视精品创作大会:影视人才培育如何打破瓶颈?
Zhong Guo Xin Wen Wang· 2025-10-29 09:25
Core Insights - The cultivation of talent in the film and television industry is crucial for its development, with current challenges including a lack of top creators and the need to keep pace with technological advancements [1][2] Group 1: Talent Development Initiatives - The "Spring Seed Screenwriter Program" aims to discover and nurture new writing talent through a comprehensive support system, providing funding and guidance to emerging screenwriters [1] - Over the past year and a half, the program has identified outstanding writers from nearly 1,000 participants, distributing 1.25 million yuan in support for 25 quality projects [1] Group 2: Cross-Regional Collaboration - The "International Youth Director Development Program" seeks to find young directors with both local insights and international experience, offering various support methods including agency services and project incubation [2] - Successful examples of cross-regional collaboration, such as the series "News Queen," highlight the importance of blending local and mainland perspectives to resonate with audiences [2]
电视广播板块10月29日跌0.12%,ST广网领跌,主力资金净流出1.21亿元
Zheng Xing Xing Ye Ri Bao· 2025-10-29 08:41
Core Viewpoint - The television broadcasting sector experienced a slight decline of 0.12% on the previous trading day, with ST Guangwang leading the losses. However, the overall market showed positive movement, with the Shanghai Composite Index rising by 0.7% and the Shenzhen Component Index increasing by 1.95% [1]. Group 1: Market Performance - The Shanghai Composite Index closed at 4016.33, up 0.7% [1]. - The Shenzhen Component Index closed at 13691.38, up 1.95% [1]. - The television broadcasting sector's individual stock performance varied, with notable gainers and losers [1]. Group 2: Individual Stock Performance - Liujin Technology (920021) closed at 6.97, up 3.11% with a trading volume of 110,000 shares [1]. - Hubei Broadcasting (000665) closed at 6.09, up 0.83% with a trading volume of 382,000 shares [1]. - Jiangsu Cable (600959) closed at 3.66, up 0.83% with a trading volume of 399,300 shares [1]. - ST Guangwang (600831) led the decline, closing at 4.84, down 3.20% with a trading volume of 155,800 shares [2]. Group 3: Capital Flow Analysis - The television broadcasting sector saw a net outflow of 121 million yuan from institutional investors, while retail investors contributed a net inflow of 138 million yuan [2]. - The capital flow for individual stocks showed mixed results, with some stocks experiencing significant net inflows from retail investors despite overall sector outflows [3].
系统性培养“技术+艺术”型人才,虎鲸文娱探索影视行业破局之路
Xin Jing Bao· 2025-10-29 07:04
Core Insights - The conference focused on the cultivation of film and television talent and the co-creation of high-quality content, emphasizing a new model centered on talent, culture, and technology [1][2] Group 1: Talent Development Initiatives - The "Spring Seed Screenwriter Program" aims to address the talent shortage in the industry by discovering and nurturing new writers through a comprehensive support system, not just financial assistance [2] - Over the past year and a half, the program has engaged nearly a thousand participants, providing 1.25 million yuan in creative support for 25 quality projects [2] - The program includes various activities such as creative camps, master classes, and expert guidance to help young writers transition from academia to the industry [2] Group 2: International Collaboration - The "Haina International Young Director Development Program" seeks to find young directors with both local insights and international experience, offering services like director representation and opportunities to work on major projects [3] - In the past six years, over 300 screenwriters and 42 directors have had their first series aired on Youku, showcasing the effectiveness of these talent development initiatives [3] Group 3: Regional Cooperation in Content Creation - Cross-regional collaboration is highlighted as a key strategy for breaking resource barriers and enhancing creative vitality in the film and television industry [4] - The success of "The News Queen" exemplifies this collaborative approach, blending Hong Kong's unique storytelling with mainland audience preferences, serving as a model for future exchanges [4][7] - TVB's vice president emphasized the importance of maintaining traditional storytelling elements while also resonating with mainland viewers' aesthetic needs [7]