Core Insights - The 9th China Time-honored Brand (Shandong) Expo opened in Jinan on June 13, 2023, promoting a dual circulation supply chain model that combines time-honored brands with foreign trade products [1][3][5] - The expo also featured the 2025 Shandong Foreign Trade Quality Shopping Season, focusing on various categories including crafts, gifts, and decorative items [5][7] Company Innovations - Shandong Yangping Food Co., Ltd. introduced new products like pepper beef spicy soup to attract younger consumers, while also exporting health-oriented products to countries like Vietnam, Malaysia, and Singapore [3] - Jinan Yefengsu Food Co., Ltd. launched innovative products such as black five-grain pancakes and quinoa pancakes, incorporating intangible cultural heritage elements to appeal to younger demographics [3] - Jinan Baotu Spring Liquor Co., Ltd. is developing new flavors like rose pineapple and jasmine hawthorn to cater to younger drinking preferences, alongside a low-alcohol product with a 35.8% alcohol content [5] Industry Growth - Shandong province has seen significant growth in its time-honored brands, with 91 national time-honored brands and 255 provincial ones, including 108 companies over a century old [7] - In 2024, Shandong's time-honored brands achieved a revenue of 268 billion RMB, reflecting a year-on-year growth of 6.5% [7]
老字号“牵手”外贸优品 山东展销国货潮品促消费
Sou Hu Cai Jing·2025-06-13 13:12