这个618，好内容让“地域宝藏好货”成了“全网爆款”

Core Insights - The article highlights the success of merchants from lesser-known production areas leveraging high-quality content to turn unique products into nationwide bestsellers during the 618 shopping festival [1][2][6] Group 1: Event Highlights - The "Go to Foshan for Furniture" event saw a 169% year-on-year increase in GMV over 7 days, with 34 merchants breaking their own sales records [1] - The "Go to Lingnan to Pick Lychee" event achieved a staggering 7331% increase in live broadcast GMV in the first 5 days, with a year-on-year growth of 7112% [2] - The fruit merchant "Jiawo" showcased the largest lychee, creating a visually impactful experience that led to a top 3 ranking in fresh produce sales [2][4] Group 2: Merchant Performance - The furniture merchant "Yi Er Li Xiang Jia" achieved a sales record of 7.96 million, breaking both self-broadcast and audience engagement records for the category [1] - "Jiawo" experienced a 2000% increase in GMV and over 5 million cumulative exposures in their live broadcast [4] - The live broadcast featuring the character "Yang Guifei" attracted 6 million viewers, ranking first in the fresh produce category [4][6] Group 3: Content Strategy - Merchants utilized immersive content that showcased the growth environment, production processes, and real-life scenarios to build consumer trust and stimulate purchasing desire [6] - The integration of cultural narratives and historical context in live broadcasts helped consumers connect with the products on a deeper level [2][6] - The ongoing 618 promotion aims to further leverage content-driven strategies to enhance the visibility of unique local products across the nation [6]