iRobot Debuts New Marketing Campaign Roomba®. Made for This

BEDFORD, Mass., June 13, 2025 /PRNewswire/ -- iRobot Corp. (NASDAQ: IRBT), a leader in consumer robots, is announcing the debut of a multi-platform marketing campaign, its first since 2023. Starting on June 16, television spots featuring the new tagline, "Roomba. Made for This," will begin airing in the U.S. on premium streaming services including Hulu, Amazon Prime Video, Peacock, Paramount+ and more."This is more than just an ad campaign," said Athena Kasvikis, Senior Vice President and Chief Marketing Of ...