21社论丨泡泡玛特的基因深处早已刻下全球化密码

Group 1 - LABUBU has become a highly sought-after trendy toy, capturing global youth attention and indicating a new phase of globalization driven by Gen Z's unique cultural expressions [1][2] - The design of LABUBU, characterized by its "ugly-cute" aesthetic, merges elements from Nordic mythology and Eastern folklore, appealing to Gen Z's desire for individuality and breaking conventional norms [1][2] - The success of LABUBU reflects a significant shift in Chinese companies' globalization strategies, moving from cost advantages to creating emotional connections and cultural resonance with global consumers [2][3] Group 2 - Companies like Pop Mart, which created LABUBU, are inherently globalized, with their business models and design inspirations rooted in a blend of global cultural influences [2][3] - The evolution of Pop Mart exemplifies a new paradigm of globalization, where strong local supply chains and manufacturing capabilities are complemented by insights into global cultural trends and digital technology integration [3] - The current era of globalization is undergoing profound transformation, with digital platforms facilitating cultural resonance and successful companies adopting a "global localization" strategy [3][4]