19块9吃烤鱼！、1元秒杀奶茶！低价团购正席卷餐饮圈！

Group 1 - The core viewpoint of the article discusses the phenomenon of low-priced restaurant group buying, questioning whether it is an effective customer acquisition strategy or a detrimental loss-making practice for businesses [1][33] - The prevalence of low-priced group buying has expanded across various food categories, with prices reaching unprecedented lows, such as "1 yuan milk tea" and "9.9 yuan hamburgers" [3][4] - Major platforms like Meituan and Douyin are driving this trend, creating a competitive environment where businesses feel compelled to participate, leading to a dilemma of low traffic without promotions and low profits with them [4][5] Group 2 - For restaurant owners, low-priced group buying serves as a double-edged sword, providing both opportunities and challenges [7][8] - The reasons businesses feel compelled to engage in low-priced promotions include attracting new customers, clearing inventory, and improving rankings on platforms [8][10] - However, the pain points include significant profit erosion, attracting price-sensitive customers with low repurchase rates, and potential brand devaluation due to constant low pricing [12][14] Group 3 - The article highlights the dynamics of the low-price game, indicating that platforms are the primary beneficiaries, collecting commissions and benefiting from increased transaction volumes [19][21] - Consumers enjoy short-term benefits from low prices, but may face long-term consequences if businesses cut corners or close down due to unsustainable practices [21][22] - Many small and medium-sized businesses find themselves in a precarious position, struggling to balance customer acquisition with profitability [22][23] Group 4 - To navigate the challenges posed by low-priced group buying, businesses are advised to calculate costs accurately, design products strategically, and enhance operational efficiency [23][28] - Emphasizing customer conversion and reducing reliance on single platforms are crucial strategies for long-term sustainability [29][30] - Ultimately, the focus should shift from competing solely on price to delivering unique value through quality products and services [31][33]