Core Viewpoint - BofA Securities analyst Lorraine Hutchinson maintains a Buy rating on Nike, Inc. with a price target of $80, indicating confidence in the company's future performance despite current challenges [1]. Financial Performance - Nike is set to release its fourth quarter fiscal 2025 financial results on June 26, with an EPS estimate of 12 cents, aligning with consensus expectations [2]. - The fourth quarter is characterized as a peak for sales and margin pressure, attributed to aggressive inventory clearance without sufficient new product innovation [1]. Market Position and Strategy - Retailer enthusiasm for Nike's Spring '26 innovation pipeline is growing, although the wholesale landscape remains challenging [3]. - Nike is expected to deepen retail relationships and reclaim shelf space as competitors reduce their presence [4]. - The company is navigating tariff impacts effectively, leveraging strong negotiating power with vendors and retailers [6]. Pricing Strategy - Nike has implemented targeted price increases, including $5–$10 hikes on footwear over $100, while keeping prices for kids' products and footwear under $100 stable to maintain accessibility [7]. - The broad pricing structure and scale are seen as advantages if consumer spending tightens [7]. Inventory and Sales Outlook - There are early signs of stabilization in Nike's wholesale business, with Fall '25 order books outside China showing only modest declines [8]. - Hutchinson has adjusted the FY26 EPS estimate to $1.80 from $2.00 due to foreign exchange impacts and lowered expectations for China, while maintaining the FY27 estimate at $3.00 [8]. Stock Performance - Nike shares are currently trading lower by 1.50% at $61.86 [9].
BofA Bets On Nike Rebound, Says Q4 Pain Could Lead To 2026 Gain