Workflow
老手艺也能“七十二变”
Ren Min Ri Bao·2025-06-13 22:01

Core Viewpoint - The article highlights the journey of a young sugar painting artist who has successfully integrated traditional art with modern technology and social media to promote and preserve this cultural heritage [1][4]. Group 1: Background and Personal Journey - The artist has been practicing sugar painting for 13 years and has created over 200,000 pieces [1]. - The initial inspiration came from childhood experiences at fairs, where the artist observed the intricate process of sugar painting by their father [1]. - A pivotal moment occurred at age 14 when the artist was motivated to improve their skills by a promise of receiving a mobile phone for mastering a heart design [1]. Group 2: Business Development and Innovation - In 2022, the artist opened a sugar painting branch and began live streaming their work, attracting significant online viewership with 5,000 live viewers and a total of 300,000 views for a single session [2]. - The artist has embraced short video content creation, leveraging platforms like Douyin to reach a younger audience and engage with them through interactive content [4]. Group 3: Cultural Impact and Future Directions - The artist aims to promote sugar painting in schools, providing hands-on experiences for children to foster interest in this traditional craft [4]. - The shift in societal attitudes towards traditional crafts is evident, with parents now encouraging their children to learn sugar painting, reflecting a change in the perception of cultural heritage [5].