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“信用记录关爱日”18周年,招联如何让信用不负期待?
2 1 Shi Ji Jing Ji Bao Dao·2025-06-13 23:09

Group 1: Credit Record Care Day - The People's Bank of China established June 14 as "Credit Record Care Day" in 2008 to enhance public awareness of the credit system and promote the construction of a social credit system [1] - The 18-year journey has seen credit reports expand from the financial sector to areas such as job seeking and renting, becoming an "economic identity card" for individuals [1] - In 2024, the credit report query service provided by the People's Bank of China reached 6.7 billion times [1] Group 2: Consumer Finance Industry - By the end of 2024, the total assets of 31 licensed consumer finance companies reached 1.3 trillion yuan, playing a crucial role in the internal economy [1] - Consumer finance companies are essential for serving long-tail customer groups that traditional financial services often overlook due to limited information and weaker credit qualifications [1] - Leading consumer finance companies are focusing on enhancing their financial technology capabilities for better risk control and service efficiency [1] Group 3: Zhaolian Consumer Finance - Zhaolian Consumer Finance, established in 2015 by China Unicom and China Merchants Bank, pioneered a fully online business model, marking the beginning of the industry's digital transformation [2] - The "Zhaolian Zhilu" AI model has evolved to its second generation, demonstrating superior performance in financial data analysis, risk assessment, and market trend prediction [2] - Zhaolian has developed the "Fengyun" risk control system, covering the entire risk management process and effectively intercepting fraudulent activities [2] Group 4: Zhaolian's Inclusive Business Strategies - Zhaolian refers to long-tail customers as "individual fighters," reflecting the company's respect and care for this demographic [3] - In response to macroeconomic fluctuations and declining repayment capabilities, Zhaolian has implemented strategies to enhance customer self-credibility and confidence in repayment [3] - The "self-service" system includes "self-confidence" services for customers with insufficient credit records and "self-healing" services for overdue customers, benefiting millions [3] Group 5: Consumer Education Initiatives - Zhaolian plays a significant role in promoting credit knowledge among long-tail customers through various public outreach initiatives [5] - The "Zhaolian Consumer Protection Public Train" project aims to educate passengers on consumer protection and financial safety while traveling [5] - Zhaolian has established "credit book houses" in rural areas to enhance financial literacy and consumer protection awareness [6]