Core Insights - Metaplanet has transformed from a struggling budget hotel company into the world's tenth-largest and Asia's largest corporate holder of Bitcoin, with a market value skyrocketing from $13 million to $5.5 billion, a more than 400-fold increase [2][5] Group 1: Company Background - Metaplanet was founded by Simon Gerovich, a former Goldman Sachs derivatives trader, in 2010, initially operating mid-range hotel chains under the brand "Red Planet Japan" [3] - The company faced severe challenges during the COVID-19 pandemic, leading to a significant drop in stock price and a bleak outlook [3] Group 2: Strategic Shift - The decision to pivot towards cryptocurrency was driven by the need for new revenue streams as the pandemic devastated the travel industry [3][5] - Inspired by the success of MicroStrategy, which began purchasing Bitcoin in 2020, Metaplanet adopted a similar strategy [4][5] Group 3: Financial Moves - In April 2024, Metaplanet sold nearly all its hotel assets, retaining only one location in Tokyo, which was rebranded as a "Bitcoin hotel" [5] - The company invested all proceeds into Bitcoin, acquiring 8,888 BTC at an average price of $90,000, currently valued at approximately $829 million [5] Group 4: Market Performance - Metaplanet's stock price surged by 1,700% within a year, making it one of the most traded stocks in Japan [5] - However, analysts have raised concerns about the sustainability of this growth, noting that the current stock price implies a Bitcoin value of nearly $600,000, five times its actual market price [7] Group 5: Future Plans - Gerovich announced plans to raise $5.4 billion by 2027 to purchase an additional 210,000 Bitcoins, which would represent 1% of the total global supply [8] - The company's ambition is to become the Asian equivalent of MicroStrategy, but this strategy has drawn skepticism regarding its reliance on Bitcoin price appreciation [8]
放弃酒店转做比特币生意，这家公司身价暴涨400倍！
Sou Hu Cai Jing·2025-06-14 08:25