Core Insights - The market for "senior-friendly toys" is experiencing significant growth, with a 124% increase in search volume and over 70% increase in transaction volume in the past year, particularly among consumers aged 55 and above [1][4][5] Group 1: Market Trends - The demand for senior-friendly toys is driven by the increasing economic development and the rising living standards, leading the elderly population to seek entertainment and social engagement [4][5] - By the end of 2024, the population aged 60 and above in China is expected to exceed 310 million, creating a substantial market for senior-friendly toys [4] Group 2: Consumer Behavior - Many elderly individuals are actively engaging with these toys, as seen in various activity centers where they participate in games and puzzles, indicating a shift in their leisure activities [5][17] - A notable portion of the sales comes from children purchasing toys for their elderly parents, highlighting a familial approach to addressing loneliness and cognitive decline [7][15] Group 3: Product Offerings - The variety of senior-friendly toys includes traditional puzzles, fitness equipment, and cognitive games, with prices ranging from a few to several dozen yuan, and some products achieving sales of over 200,000 units [7][17] - Popular items include hand training devices and fitness balls, which cater to both physical activity and mental engagement for older consumers [17] Group 4: Market Challenges - Despite the growth, the market faces challenges such as a lack of offline availability, limited product variety, and some toys being merely rebranded children's products [18][19] - There is a structural imbalance in supply and demand, with many toys being underwhelming or overly complex for the elderly, leading to issues of disuse and dissatisfaction [18][19]
3.1亿人的市场,这个看似“冷门”的小生意正逐渐火热
Sou Hu Cai Jing·2025-06-14 11:53