Ram Brand Launches 'Never Stop Being American' Marketing Campaign, New Brand Ethos 'Nothing Stops Ram'

Core Message - The Ram brand is launching a new marketing campaign titled "Never Stop Being American," celebrating American culture and traditions, coinciding with the return of the HEMI V-8 engine and the brand's participation in NASCAR [2][8]. Marketing Campaign - The "Never Stop Being American" campaign features a 60-second advertisement narrated by UFC's Dana White, set to a custom version of "The Star-Spangled Banner" by Kenny Wayne Shepherd, and showcases various American symbols and activities [1][8]. - The campaign introduces a new tagline, "Nothing Stops Ram," and aims to resonate with American values and pride [2][8]. HEMI V-8 and NASCAR Return - The return of the HEMI V-8 engine and the Ram brand's involvement in NASCAR was officially announced by Tim Kuniskis, global CEO of the Ram brand, during a live event on June 8, 2025 [3][4]. - The "Ram-Demption" campaign was also launched, featuring a video with Kuniskis driving a NASCAR concept truck, highlighting the brand's commitment to its customers [5]. America250 Partnership - Ram has announced its exclusive truck brand partnership with America250, which is responsible for commemorating the 250th anniversary of the United States, including providing trucks for official events [6][9]. - The brand will also introduce a limited-edition A250 vehicle to celebrate this milestone [9]. Product Offerings - Ram is enhancing its product lineup for 2025, including improvements to the Light-Duty and Heavy Duty pickups, and introducing new off-road performance trucks like the Ram 1500 RHO [11][16]. - The company is focusing on its commercial offerings, launching the new 2025 Chassis Cab line and improving support for B2B customers [12][13].