焦点访谈丨从“活起来”到“火起来” 非遗如何成为各地文旅新名片

Core Viewpoint - The article highlights the growing popularity of intangible cultural heritage (ICH) in China, particularly in tourism, with local initiatives in places like Shaanxi Province successfully integrating traditional culture into modern tourism experiences [1][6][12]. Group 1: Cultural Heritage and Tourism Integration - The trend of "traveling with ICH" has emerged as a new wave in the cultural tourism market, with various cities leveraging their traditional cultural characteristics to attract visitors [1]. - In Shaanxi's Ziyang County, local residents creatively participate in performances that must include Ziyang folk songs, showcasing the community's engagement with their cultural heritage [3][6]. - The integration of ICH into tourism has led to increased visitor numbers and spending, with Ziyang receiving 433,000 domestic tourists during the Qingming and May Day holidays, generating a total expenditure of 210 million yuan, a 97% increase year-on-year [11]. Group 2: Local Initiatives and Economic Impact - The local government emphasizes the importance of balancing development and heritage protection, aiming to transform county-level tourism into a pillar industry [6][11]. - The introduction of immersive experiences, such as tea picking and folk song performances, has attracted a diverse range of tourists, enhancing their engagement with local culture [8][9]. - The rise in popularity of ICH has led to a resurgence of interest among younger generations, with more young people participating in traditional singing competitions and learning folk songs [12][15]. Group 3: Future of Intangible Cultural Heritage - The article discusses the need for continuous innovation in ICH to keep it relevant and appealing, with local communities becoming cultural ambassadors and storytellers [15][17]. - The successful integration of ICH into tourism not only preserves traditional practices but also boosts local economies, as seen in various regions across China [15][17]. - The cultivation of new ICH representatives among the youth is crucial for the sustainable transmission and protection of cultural heritage, contributing to a stronger cultural identity [17].