汉中市“汉风古韵·传奇夜”暑期文旅消费季启动

Core Viewpoint - The launch of the "Han Wind Ancient Charm · Legendary Night" summer cultural tourism consumption season aims to tap into the potential of cultural tourism consumption and transform "people flow" into "economic growth" [1] Group 1: Event Overview - The event commenced on June 13, 2025, and will run until the end of September, featuring over 120 cultural and tourism consumption promotion activities across seven key consumption areas in Hanzhong [5][6] - The activities are designed to create a new summer cultural tourism consumption pattern that is immersive, youthful, and fashionable, enhancing the image of Hanzhong as a cultural tourism destination [5][6] Group 2: Cultural Activities - The event includes performances of traditional music and dance, such as the intangible cultural heritage dance "Chenggu Jiahua" and songs by local artists, which aim to engage citizens and tourists [2][5] - Various cultural and tourism integration activities have been organized, including food festivals and low-altitude tourism displays, to attract younger consumers and stimulate growth in related industries [6] Group 3: Economic Incentives - During the event, Hanzhong will offer city-level car purchase subsidies and issue consumption vouchers worth 3 million yuan to boost large-scale consumption [7] - Special promotions will be available for high school graduates, allowing them to enter 18 key scenic spots for free from June 15 to August 31 with proper identification [7]