飞天茅台货紧价稳，为何短暂促销难撼长期价格体系？

Group 1 - The core viewpoint of the articles highlights the stability of Moutai's pricing amidst fluctuations during the 618 shopping festival, indicating consumer confidence in the brand despite market adjustments [1][2][3] - Moutai's average transaction price is reported at 2366 yuan per bottle, with original box prices at 2146 yuan, reflecting a slight increase in prices during the promotional period [2] - The demand for Moutai remains strong, with reports of tight supply in various markets, leading to price increases in certain regions, such as Dongguan where prices rose to 2800 yuan [2] Group 2 - Industry experts suggest that the impact of e-commerce subsidies on Moutai's terminal prices is minimal, primarily serving as a marketing strategy rather than a long-term pricing influence [2] - The analysis draws parallels between Moutai and international luxury brands like Hermes, emphasizing the strong value system and price stability that top-tier brands maintain [3] - The overall sentiment in the market indicates that Moutai's fundamental demand remains unchanged, with its unique attributes ensuring a strong "inelastic demand" characteristic [2]