研判2025！中国可穿戴腕带设备行业产业链、相关政策及出货量分析：全球可穿戴腕带设备市场出货量增长13%，生态驱动转型加速[图]

Core Insights - The global wearable wristband device industry is experiencing rapid growth and transformation, with Q1 2025 shipments reaching 47 million units, a 13% year-on-year increase, driven by low base effects and recovering market demand [1][14] - Major product categories, including basic bands, basic watches, and smartwatches, have all seen significant growth, becoming key drivers of market expansion [1][14] - The market is shifting from a "hardware-driven" model to an "ecosystem-driven" model, with manufacturers accelerating the development of platforms and services to enhance user retention and sustainable revenue [1][14] Industry Overview - Wearable wristband devices are portable electronic devices worn on the wrist, integrating sensors, chips, and smart algorithms for health monitoring, activity tracking, and information interaction [2] - The industry has evolved through four main stages: the nascent phase (2000-2014), rapid growth phase (2015-2018), innovation upgrade phase (2019-2023), and stable development phase (2024-present) [5][6][7] Current Industry Status - In Q1 2025, Xiaomi regained the top position in global shipments with 8.7 million units, a 44% increase, primarily due to the popularity of the Redmi Band 5 [16][21] - Apple ranked second with 7.6 million units shipped, a 5% increase, while Huawei maintained third place with 7.1 million units, a 36% increase [16][18] - Samsung's shipments surged by 74% to 4.9 million units, leveraging a dual-track strategy to expand its user base in emerging markets while maintaining a premium position in developed markets [16] Industry Development Trends - The industry is witnessing a technological convergence that drives product evolution towards "unobtrusive, proactive, and specialized" devices [23] - Wearable devices are increasingly penetrating vertical markets such as healthcare, industrial safety, and elder care, with specific requirements for reliability and compliance [25] - Chinese manufacturers are building competitive advantages through "hardware + software + services" ecosystems, while facing intensified global competition from established players like Apple and Samsung [26]