从《哪吒2》到LABUBU，这座城市被看见

Core Insights - The article highlights the rise of Chinese潮玩 (trendy toys) as a significant force in global pop culture, exemplified by the popularity of LABUBU and the movie "Nezha 2" [1][7] - Dongguan, Guangdong, is identified as a key player in the潮玩 industry, leveraging its advanced manufacturing capabilities and efficient supply chain to support the production of these popular IPs [1][3][7] Group 1:潮玩 Industry Dynamics - LABUBU merges traditional vinyl toys with plush elements, supported by multiple Dongguan enterprises, resulting in high-margin products [1] - The潮玩 industry emphasizes rapid delivery, with Dongguan companies achieving quick turnaround times for production, exemplified by the "Nezha economy" during the film's release [3] - Dongguan's沃工场 (WoGongChang) established a one-stop service model, enabling swift design and production processes, leading to significant order values, such as 100 million yuan for "Nezha 2" related products [5] Group 2: Manufacturing and Economic Impact - Dongguan produces a quarter of global动漫衍生品 (anime derivatives), with one in three潮玩 being manufactured there, showcasing its dominance in the industry [5] - The integration of local IPs with manufacturing capabilities has led to the emergence of潮玩 giants and a strong brand presence both domestically and internationally [7] - The潮玩 industry in Dongguan exemplifies the transformation of Chinese manufacturing, representing a new paradigm in the sector [7]