Workflow
20元一位,海底捞卖自助餐了

Core Viewpoint - Haidilao has introduced a weekday self-service lunch priced at 20 to 22 yuan per person in select locations in Xi'an, aiming to cater to the dining needs of local workers and enhance operational efficiency [1][2][3]. Group 1: Self-Service Lunch Initiative - The self-service lunch is available from Monday to Friday, featuring three hot dishes, three cold dishes, one fruit, and two beverages, with unlimited servings [2][3]. - The pricing varies by location, with some stores charging 20 yuan and others 22 yuan per person [1][2]. - The initiative is part of Haidilao's strategy to address the dining needs of nearby workers, including those in surrounding commercial areas [3]. Group 2: Financial Performance - In 2024, Haidilao reported a revenue of 42.755 billion yuan, a year-on-year increase of 3.14%, and a net profit of 4.708 billion yuan, up 4.65% [5]. - The company served 415 million customers in 2024, with an average daily footfall exceeding 1.1 million, marking a 4.5% increase from the previous year [5]. - Despite increased customer traffic, the average spending per customer has declined, with 2024's figure at 97.5 yuan, down from previous years [6]. Group 3: Diversification Efforts - Haidilao is actively pursuing diversification through its "Pomegranate Plan," which aims to develop new restaurant brands and concepts beyond traditional hotpot offerings [4][8]. - The company has launched 11 new restaurant brands under this plan, covering various dining formats such as barbecue and fast food [8]. - The franchise model was officially opened in 2024, with over 70% of franchise applications coming from third-tier cities and below, indicating strong demand in these markets [6][7].