Yanghe(SZ:002304) Zhong Jin Zai Xian·2025-06-15 05:52Group 1 - The "Su Super" league has gained significant popularity this summer, with various creative marketing strategies emerging to support it [1][3] - Yanghe Co., a local liquor company, has launched an interactive campaign where they give away 1,000 bottles of their seventh-generation Hai Zhi Lan liquor for every goal scored during the matches [3][5] - The company has successfully topped the national "Su Super Up" sales chart on e-commerce platforms, demonstrating effective brand engagement with local fans [1][3] Group 2 - Yanghe Co. is actively sponsoring local teams and collaborating with the Su Super league to enhance brand visibility and fan interaction [3][5] - A special event is planned on June 21, where Yanghe will offer exclusive benefits to fans attending the match, including a "tourism + liquor" package for local supporters [3][5] - The company has initiated a series of "Seventh Generation Hai Zhi Lan Lobster Carnival" events across thirteen cities in Jiangsu, tailored to local characteristics, to further promote the league [5][6]