产学研协同推动行业升级，宝洁全球织物护理研究院创新成果落地

Core Viewpoint - The fabric care industry is undergoing transformation due to rising consumer demands for product efficacy, while some companies are compromising on core ingredients to cut costs, leading to quality issues [3][5]. Group 1: Industry Trends - The fabric care market is experiencing an upgrade as consumer needs evolve from merely "cleaning" to more complex requirements [5]. - The China Washing Products Industry Association emphasizes the need for clear standards for quality laundry products and advocates for a return to quality competition in the industry [3][5]. Group 2: Technological Innovation - Procter & Gamble's (P&G) fabric care brand is focusing on technological innovation, with the establishment of the Global Fabric Care Research Institute in 2024 to drive breakthroughs in fabric care science and technology [3]. - The research institute will concentrate on four key areas: cleaning and stain removal, antibacterial cleanliness, long-lasting fragrance, and environmental sustainability [3]. Group 3: Product Development - Tide, Ariel, and Doni brands have launched laundry pods and liquid detergents, which have received positive feedback within the industry as examples of high-quality development [5]. - P&G's R&D Vice President highlighted the challenges faced in the innovation of laundry liquids, including understanding cleaning mechanisms and upgrading formulas, which were overcome through the institute's global innovation network [5]. Group 4: Industry Standards - A mandatory national standard for washing products, the "Safety Technical Specification for Washing Products," is expected to be released this year, providing clear guidelines on raw materials, products, labeling, and safety risks [5]. - The standard will require companies to adhere to strict quality control measures during production [5].