Group 1 - The graduation travel market is experiencing a surge in demand, with diverse preferences among different segments of travelers, including popular options like social media hotspots and UNESCO heritage tours [1][2] - The peak travel period for graduates is expected to be from June 10 until the start of summer vacation, with high school graduates leading the trend, followed by college students [2][3] - Group travel is a significant trend, with over 70% of hotel bookings in June being for multiple travelers, and nearly 55% of users opting to travel in groups of 2-3 [2][3] Group 2 - The travel preferences of the post-2005 generation show a tendency for shorter decision-making periods and greater autonomy in budget and destination choices, with a willingness to spend on emotional value and personalized experiences [3][4] - Popular travel destinations include UNESCO heritage sites and coastal cities, with Beijing, Xiamen, and various other cities being favored by graduates [4][5] - There is a notable increase in long-term stays in rental apartments and homestays, with a 30% rise in bookings for stays longer than a week, particularly in cities like Dali and Weihai [5] Group 3 - The outbound travel market for graduates is booming, with a significant increase in bookings for destinations with visa-free access, such as Thailand and Singapore, and a 60% rise in overseas hotel reservations [5] - Popular international destinations include Japan, Indonesia, and various European countries, with short-term free travel and long-term group tours being favored by graduates [5]
毕业旅游市场迎热潮:多人出行占比超七成,跟着“热点”去旅行
Xin Jing Bao·2025-06-15 06:22