2025“晋情消费 品质生活”6·18专题促消费活动在太原启动

Group 1 - The core initiative is the launch of the "2025 Jinqing Consumption Quality Life" promotional event aimed at stimulating consumer potential and promoting the rapid development of new business models such as live e-commerce and community e-commerce in Shanxi Province [1][3] - The event is linked with the opening of JD MALL's first store in Shanxi, which features over 200 brands and more than 200,000 products across various categories, providing a one-stop immersive shopping experience [3][5] - In the first quarter, Shanxi's total retail sales of consumer goods reached 192.75 billion yuan, a year-on-year increase of 5.9%, surpassing the national average by 1.3 percentage points, ranking 7th in the country [5] Group 2 - The Shanxi Provincial Department of Commerce is implementing policies to encourage the replacement of old consumer goods and is actively conducting online and offline promotional activities, achieving positive results [5] - The 618 promotional event integrates resources from various e-commerce platforms, key e-commerce enterprises, and offline businesses to enhance the national influence of Shanxi's specialty products and support the upgrade of local industries [5]