Group 1 - The "Dragon City Interesting・Happy Coffee" festival launched its third season in Longgang District, Shenzhen, focusing on integrating coffee culture with traditional customs and smart technology to create immersive consumer experiences [1][9] - The event featured performances such as lion dancing and Sichuan face-changing, alongside high-tech displays like a robot performing complex movements, enhancing the festive atmosphere [4][8] - The festival transformed the Hongji Commercial Street into a "coffee-themed micro-tourism destination," with 15 coffee shops and 17 dining establishments, leading to an average revenue increase of 40% for local coffee shops [9] Group 2 - The festival's collaboration with major shopping centers like Vanke Plaza and Red Cube created a synergistic effect, promoting consumer engagement through activities like "check-in rewards" and "shopping discounts" [9][12] - The event included various activities such as Starbucks coffee classes, university club concerts, and drone performances, showcasing the vibrant urban culture of Longgang [12] - The festival also featured a "coffee supply chain product exhibition" and a "technology product experience area," allowing attendees to explore the full spectrum of the coffee industry [12]
解锁城市消费新场景!“龙城有意思・一起快乐咖啡”咖啡节第三季在深圳龙岗举行
Sou Hu Cai Jing·2025-06-15 10:48