COL(SZ:300364) Zheng Quan Shi Bao Wang·2025-06-15 11:24Core Viewpoint - The announcement of the release date for the animated film "The King's Avatar 2" on July 18, 2025, marks a significant milestone for the company, Chinese Online, as it aims to leverage its core IP for commercial expansion and international reach [1][2]. Group 1: Film and IP Development - "The King's Avatar" has established a strong reputation in the domestic animation sector since its inception in 2009, with a Douban rating of 9.6 and over 1 billion views on Bilibili, indicating its popularity and potential for box office success [2]. - The sequel will continue the original storyline and enhance visual and narrative elements, focusing on themes of protection, growth, and belonging, which are expected to resonate with audiences [2]. - The film's release is anticipated to generate significant box office revenue, especially during the summer peak season, which accounts for approximately 30% of annual box office earnings [3]. Group 2: Market Strategy and Internationalization - The sequel will adopt a global market strategy, utilizing the company's extensive content distribution network and partnerships to facilitate international releases and licensing [4]. - The company has developed a diverse IP derivative matrix, including various well-known IPs, which will enhance the commercial value of "The King's Avatar 2" through synergistic effects with merchandise and themed exhibitions [4]. Group 3: Content Innovation and Profitability - The company is enhancing its content creation capabilities through AI, with plans to significantly increase the number of AI-generated comic works by 2025 [5]. - Although the content business is currently in an expansion phase with lower profit margins, there is potential for significant profit growth as the platform scales and establishes brand barriers, similar to trends observed in streaming giants [5]. Group 4: Investment Outlook - The overall media sector in A-shares is currently in an adjustment phase, with high-quality content and sustainable commercialization being key factors for investor evaluation [6]. - "The King's Avatar 2" is seen as a critical test of the company's brand and production capabilities, potentially serving as a catalyst for valuation recovery and profit realization [7].