以下文章来源于中国企业家杂志 ，作者孙欣 中国企业家杂志 . 讲好企业家故事，弘扬企业家精神 本文来自微信公众号： 中国企业家杂志 （ID：iceo-com-cn） ，编辑：张晓迪，作者：孙欣，原文 标题：《短剧行业大地震！ReelShort陷入抄袭争议，点众、咪蒙联手"开战"》，题图来自：视觉中 国 "花多长时间、多大代价都得去打这场官司，我还就不信了。"点众科技创始人陈瑞卿告诉《中国企业 家》。点众是国内知名短剧厂牌之一，陈瑞卿所说的另一方，指的是知名出海短剧平台ReelShort。7 月25日，陈瑞卿在朋友圈连发三条动态对后者进行控诉。 基于此，中国政法大学教授刘文杰表示："被抄袭权利人的起诉对象应该是侵权行为人。如果中文在 线实施或参与实施了著作权侵权，例如是侵权短剧的制作方，可以将之作为被告起诉。如果中文在线 仅仅与被控侵权人有持股关系甚至间接持股关系，相互之间为各自独立的法人，不是侵权行为的实施 者，则不能以中文在线为起诉对象。" 事实上，在内容生产行业，抄袭并不鲜见。而一部短剧能否成为爆款，更是难以保证，所以一旦有爆 款出现，市场上往往会有多个"复制"版本出现。 但ReelShort作品均在海外 ...

Core Viewpoint - The ongoing copyright disputes among short drama companies, particularly involving the platform ReelShort, highlight the challenges of content infringement in a rapidly growing overseas market for short dramas [1][2][5]. Group 1: Copyright Disputes - On July 25, 2023, the short drama platform ReelShort was accused of content infringement by domestic companies Dianzhong and Tinghuadao, claiming that ReelShort copied multiple works from them [1][2]. - Dianzhong stated that the infringed works were successful hits in the domestic market, with the copied content being released after their original works [2]. - Tinghuadao also reported that their short dramas were directly copied by ReelShort, emphasizing the severity of the infringement [2]. Group 2: Market Performance - ReelShort, launched in August 2022, has seen a significant increase in downloads, rising from 402nd to 2nd place in the iOS free app rankings in the U.S. within a short period [3]. - As of March 2023, ReelShort's total global revenue reached $490 million, with in-app purchase revenue projected to grow by 31% to $130 million in Q1 2025 [4][8]. - In comparison, Dianzhong's platform DramaBox reported a 29% increase in in-app purchase revenue to $120 million in the same quarter, indicating strong competition [9]. Group 3: Legal Challenges - The legal process for copyright infringement is complicated, especially for domestic companies pursuing claims against foreign entities, due to differences in legal systems and the complexity of cross-border legal services [6][5]. - Despite the challenges, Dianzhong has decided to initiate legal proceedings against ReelShort in the U.S. after unsuccessful negotiations [5]. Group 4: Industry Trends - The overseas short drama market is experiencing rapid growth, with projections indicating that in-app purchase revenue could reach $1.5 billion in 2024 and $3.8 billion by 2025 [8]. - The competition is intensifying, with various companies, including TikTok and Kunlun Wanwei, entering the overseas short drama space, leading to concerns about content homogenization and user fatigue [10]. - Industry analysts suggest that the current trend of copying content may hinder long-term growth and innovation in the short drama sector [10].

证券代码：300364 证券简称：中文在线 公告编号：2025-035 中文在线集团股份有限公司 关于证券事务代表辞职的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 公司董事会后续将根据《深圳证券交易所创业板股票上市规则》等相关规定， 尽快聘任符合任职资格的人员担任证券事务代表，协助董事会秘书开展工作。 特此公告。 中文在线集团股份有限公司董事会 2025 年 7 月 25 日 中文在线集团股份有限公司（以下简称"公司"）董事会于近日收到证券事 务代表杨帅先生的书面辞职报告。杨帅先生因个人原因申请辞去证券事务代表职 务，辞职后将不再担任公司任何职务。 根据《深圳证券交易所创业板股票上市规则》《深圳证券交易所上市公司自 律监管指引第 2 号——创业板上市公司规范运作》《公司章程》等有关规定，杨 帅先生的辞职报告自送达董事会之日起生效，其辞职不会影响公司相关工作的正 常开展。 截至本公告披露日，杨帅先生未持有公司股份，不存在应当履行而未履行的 承诺事项。杨帅先生在担任公司证券事务代表期间恪尽职守、勤勉尽职，公司及 董事会对其担任证券事务代表期间的辛勤工作表 ...

Core Viewpoint - The recent public fund reports reveal that high-performing funds have achieved impressive returns by focusing on sectors like innovative pharmaceuticals and new consumption, while also highlighting a trend towards thematic funds targeting niche markets [1][2][5]. Fund Performance and Holdings - High-performing funds have seen significant returns, with the Changcheng Pharmaceutical Industry Fund achieving a return rate of 102.52% this year, driven primarily by its focus on innovative pharmaceuticals [2]. - Many top-performing funds in the first half of the year are pharmaceutical-themed, including Zhongyin Hong Kong Stock Connect Pharmaceutical and Huashan Pharmaceutical Biotechnology [2][3]. - The top holdings of several funds have shifted towards technology and pharmaceuticals, with notable new additions like Zhongji Xuchuang and Xin Yisheng in the top ten holdings of the China Europe Digital Economy Mixed Fund [3]. Thematic Funds and Sector Focus - Some actively managed funds have undergone significant portfolio changes, with a complete overhaul of their top holdings to focus on emerging sectors like robotics and short dramas [4]. - The Tongtai Industry Upgrade Mixed Fund increased its stock position from 30% to 90% and shifted its focus to robotics, while the Tongtai Huile Mixed Fund transitioned to short drama and gaming stocks [4]. - Fund companies are launching numerous thematic products targeting specific high-growth sectors, such as controllable nuclear fusion and deep-sea technology, indicating a trend towards specialized investment strategies [5]. Market Outlook - Fund managers maintain a positive outlook for the equity market in the third quarter, with confidence in the performance of related sectors [6]. - The Changcheng Pharmaceutical Industry Fund manager anticipates growth in innovative pharmaceuticals driven by overseas licensing and domestic sales, while the Tongtai Industry Upgrade Fund manager expects significant opportunities in the robotics sector due to increased production and technological advancements [6].

Core Insights - The domestic short drama market is experiencing rapid growth, with the user base reaching 696 million by June 2025, accounting for nearly 70% of total internet users [3] - The number of micro short dramas produced in the first half of 2025 exceeded 66,300, surpassing the total for the entire previous year, indicating a strong upward trend in production [3] - The top 10 platforms dominate the market, with a total heat value of 11.229 billion, representing 84.93% of the top 100 platforms' total heat value [3] Domestic Short Drama Market - In the first half of 2025, the number of new micro short dramas reached over 39,600, making up approximately 60% of the total productions [3] - The number of micro short dramas on Douyin reached a historical high of 94,900 by June 2025, with new dramas accounting for about 18% of the total [4] - The trend shows a significant increase in both new and old dramas, highlighting the market's vitality and rapid iteration [4] Overseas Short Drama Market - In June 2025, the top five overseas short drama platforms by download volume were DramaBox, ReelShort, NetShort, GoodShort, and DramaWave, with downloads reaching 19.07 million, 17.43 million, 8.57 million, 5.72 million, and 4.84 million respectively [4] - The revenue for the top five overseas short drama platforms in June 2025 was led by ReelShort at 3,141 million USD, followed by DramaBox at 2,501 million USD [4] - Cumulative downloads for the first half of 2025 showed similar rankings, with ReelShort leading at 16,662 million USD in revenue [4] Investment Recommendations - The report recommends investing in companies such as Zhongwen Online and Haikan Co., while suggesting to pay attention to companies like Zhangyue Technology, Kunlun Wanwei, Huazhi Shumei, Mango Super Media, Tianwei Video, and Yuedu Group [4]

文 |DataEye DataEye研究院注意到，近期，中文在线在动漫短剧领域动作频频。 6月底出席了2025微短剧出海品牌大会，解读AI如何重塑动漫短剧生产模式；7月13日，又宣布推出全新的全球动漫短剧发行矩阵。 那么，中文在线在动漫短剧领域到底有怎样的布局？有哪些优势与不足？背后又以什么作为支撑？ （二）AI内容生产体系 本期，DataEye研究院参考公开资料及ADX行业版数据，对中文在线动漫短剧布局进行拆解，供大家参考。 一、内容端：AI+IP体系 中文在线在动漫短剧领域的布局，可以简要分为两个层面：内容端与发行端。其中，内容端布局主要聚焦在"IP"与"AI"两方面。 （一）IP矩阵 在IP布局上，中文在线主要集中在网文领域和动漫IP。 网文领域，中文在线旗下拥有17K小说网、四月天小说网、海狸故事等多个原创内容平台。 同时，2025年6月，中文在线还推出了逍遥海外作者平台，聚焦英文小说赛道、面向全球创作者、提供AI辅助写作和出海变现解决方案。 此外，在网文衍生赛道——"有声内容"领域，中文在线拥有49万小时的音频资源，内容覆盖了原创文学、传统文学、影视等多个领域。 在动漫IP上，除根据网文改编IP外（ ...

Group 1 - Pop Mart (HK 09992) expects a revenue increase of at least 200% and a profit increase of at least 350% in the first half of the year compared to the same period last year, with revenue reaching at least 13.7 billion yuan [1] - The "Guzi Economy" concept stocks have gained attention, with 38 companies in the A-share market, of which 22 have released ESG reports for 2024, resulting in a disclosure rate of 58% [2][4] - Only 2 companies within the "Guzi Economy" concept stocks have an ESG rating of A, indicating a low percentage of 5.26% for A-rated companies in this sector [2][4] Group 2 - The "Guzi Economy" concept stocks primarily focus on social dimensions rather than environmental issues, leading to a lack of attention to sustainability governance [2][5] - The top 10 companies by market value in the "Guzi Economy" have only 2 that disclosed their direct and indirect greenhouse gas emissions, with none reporting on scope three emissions [2][4] - The industry faces challenges with IP infringement, highlighting the need for a robust copyright protection system [6][7] Group 3 - Cultural export has become a distinctive topic, with companies integrating ESG into their global strategies to enhance compliance and brand reputation [8] - Companies like Youzu Network have successfully expanded their cultural reach globally, partnering with over 1,000 partners and reaching nearly 1 billion users [8] - Recommendations include establishing sustainable development standards for the "Guzi Economy" to better guide companies in their sustainable practices [9]

Group 1 - Xiaohongshu announced the launch of the world's first open-world adventure island event "RED LAND" in Shanghai from August 8 to August 10, targeting gaming and ACG (Anime, Comic, and Games) enthusiasts [1] - In the past year, the number of posts related to ACG and gaming on Xiaohongshu ranked third and fourth among all categories, with year-on-year growth of 175% and 168% respectively [1] - The event marks Xiaohongshu's first foray into large-scale offline IP activities, indicating a shift from an online content platform to an offline cultural ecosystem [1] Group 2 - Chinese Online announced that the collaboration between the brand "GONG" under Pop Mart and the upcoming animated film "The King's Avatar 2" will soon launch a series of collectible blind boxes [2] - Multiple brands are planning collaborations with "The King's Avatar 2," enhancing the IP's commercial value and driving secondary consumption [2] - This initiative represents a dual-driven exploration of content and consumption for Chinese Online, potentially providing new insights into the commercialization of original domestic animation [2] Group 3 - Anta Sports reported positive growth across all product lines in the second quarter of 2025, with the Anta brand experiencing low single-digit growth and FILA achieving mid single-digit growth [3] - Other brands under Anta, excluding those added after April 1, 2025, saw retail sales growth of 50% to 55% [3] - The performance highlights the structural growth resilience under Anta's multi-brand strategy, although the main brand's growth slowdown may reflect ongoing adjustments in the mainstream sports consumption market [3] Group 4 - The consumption market in China showed significant improvement in the first half of 2025, with holiday consumption playing a crucial role [4] - The number of people traveling during the "Spring Festival," "May Day," and "Dragon Boat Festival" reached record highs, contributing to double-digit growth in related leisure and travel services [4] - New consumption patterns and diverse consumer behaviors are emerging, indicating strong consumer vitality and providing robust support for economic growth [4]

Investment Rating - The report maintains an "Accumulate" rating for the media industry [1] Core Insights - The overseas short drama market is experiencing explosive growth, with in-app revenue expected to rise from less than $100 million in 2023 to $1.5 billion in 2024, and projected to reach $3.8 billion in 2025 [3][11] - Short dramas are not merely substitutes for long videos but represent a new content form that leverages internet algorithms and impulse payment logic, creating a unique content ecosystem [3][19] - The competitive landscape for overseas short dramas is more favorable than in the domestic market, with Chinese companies leading the charge [4][6] Summary by Sections 1. Market Size - The overseas short drama market is projected to exceed $24.2 billion in long-term potential, surpassing overseas movie box office revenues [11][12] - The market is expected to grow significantly, with quarterly growth rates of 20% anticipated for 2025 [12] 2. Demand Side Growth - Demand growth is driven by user expansion, market penetration, and the promotion of the IAA (In-App Advertising) model [30] - Platforms are exploring male-oriented content to tap into a previously underdeveloped market segment [31] 3. Supply Side Challenges - There is a significant imbalance between the vast market demand and the scarcity of effective production capacity [3][6] - The industry is addressing these challenges by recruiting talent from Hollywood and exploring cost-effective production models [3][6] 4. Competitive Landscape - The overseas short drama market is characterized by a more open and market-driven environment compared to the domestic market [4] - Key players include ReelShort and DramaBox, each adopting different strategies to capture market share [4] 5. Profitability Outlook - The business model is shifting from "burning money for growth" to achieving stable profit margins, with long-term net profit margins expected to stabilize between 15% and 20% [6][11] - The cost structure is dominated by user acquisition costs, which currently account for about 50% of revenue [6] 6. Investment Recommendations - The report recommends focusing on leading companies in the industry, such as Chinese Online, Kunlun Wanwei, and Red Child City Technology, which are well-positioned to capitalize on the growth of overseas short dramas [6][11]

Core Insights - The rapid growth of micro-short dramas in China has led to their expansion into international markets, with over 100 micro-short drama apps now available in more than 200 countries and regions [1][2] - As of June 2024, the user base for micro-short dramas in China reached 576 million, accounting for 52.4% of the total internet users [1] - The international success of Chinese micro-short dramas is attributed to their ability to resonate emotionally with audiences and showcase Chinese culture [2][3] Industry Growth - The micro-short drama market has shown significant potential for growth overseas, with Chinese applications dominating the download rankings in the micro-short drama category [2] - The film "The Billionaire Heiress of Divorce," produced for less than $200,000, has grossed $35 million in international markets, highlighting the profitability of micro-short dramas [2] - Beijing's micro-short drama production value is approximately 33.62 billion yuan, representing two-thirds of the national total, indicating a strong regional market [6] Content Quality and Cultural Exchange - High-quality content is essential for the success of micro-short dramas abroad, as they serve as a medium for cultural exchange and understanding [3][4] - The "Chasing Light Plan" international micro-short drama competition emphasizes the importance of emotional value and social relevance in storytelling [5] - Recommendations for improving the quality of micro-short dramas include policy support for creators and enhancing cross-cultural communication [4] Copyright Protection - Copyright issues pose significant challenges for the international expansion of micro-short dramas, with concerns about plagiarism and unauthorized adaptations [7][8] - The establishment of a copyright protection expert group and a dedicated platform utilizing advanced technologies aims to address these challenges and promote a healthy copyright ecosystem [8] - Strengthening copyright protection is crucial for ensuring the sustainability and global reach of Chinese micro-short dramas [8]