从现款压力到信用增信，“外贸第一城”何解跨境电商采买痛点

Core Insights - The cross-border e-commerce sector in China is experiencing significant growth, with a projected import and export volume of 2.63 trillion yuan in 2024, representing a year-on-year increase of 10.8% [1] - Shenzhen plays a crucial role in this sector, housing over 120,000 trade enterprises, accounting for approximately half of the national total, and achieving an import and export total of 372 billion yuan, which is 14% of the national total [1] Industry Challenges - Domestic procurement risks are emerging as a key constraint for cross-border e-commerce companies, particularly due to the traditional cash transaction model that creates cash flow pressures during peak sales seasons [2][3] - Issues such as supplier cash purchase demands and delayed receivables from overseas sales contribute to financial strain, leading to a situation where companies may hesitate to accept orders [3][7] Financial Solutions - In response to these challenges, the Chinese government has encouraged financial institutions to optimize service models and provide financial support to cross-border e-commerce companies with genuine trade backgrounds [3] - The introduction of the "Cross-Border E-Commerce Domestic Procurement Accounts Payable Guarantee Insurance" in Shenzhen aims to alleviate procurement-related financial pressures by offering credit support for domestic purchases [4][5] Implementation and Impact - The first instance of this insurance product was launched in April 2024, with six insurance companies collaborating to enhance underwriting capabilities and service levels through information sharing [4] - Early adopters of the insurance have reported positive outcomes, such as extended payment terms and increased credit limits from suppliers, which help mitigate cash flow issues during peak seasons [5][6] Regulatory Framework - The insurance product has specific eligibility criteria, requiring cross-border sellers to be registered and engaged in export trade while also ensuring that suppliers are legally registered domestic entities [6][7] - The initiative represents a systematic response from financial institutions to address the risks associated with domestic procurement in the cross-border e-commerce sector, although its long-term effectiveness remains to be evaluated [7]