Sou Hu Cai Jing·2025-06-15 13:09Core Insights - POP MART is accelerating its expansion in the European market by utilizing a French overseas fulfillment center operated by an experienced third-party logistics provider [1][3] - The launch of the fulfillment center marks the official establishment of POP MART's e-commerce system in France, allowing for rapid response to consumer demands and reduced logistics costs [3] Group 1: Market Expansion - POP MART has several direct retail stores in Europe, including flagship locations in Paris [3] - The French market is a key focus for POP MART due to its significance in trend culture and consumer activity in Europe [3] Group 2: Fulfillment Center Operations - The fulfillment center will provide comprehensive support including order processing, inventory management, and last-mile delivery [1][3] - Advanced WMS systems and automated sorting and packing equipment will ensure orders are processed within 24-48 hours [3] Group 3: Strategic Importance - The fulfillment center is expected to significantly enhance POP MART's local fulfillment capabilities in Europe, reducing cross-border logistics time and uncertainties [3] - The regional distribution system will help maintain stable supply during peak seasons and new product launches, improving brand reputation and sales conversion [3] Group 4: Target Audience - The Z generation is increasingly prominent among toy enthusiasts in France, with popular IPs like Labubu and Skullpanda [4] - The fulfillment center will support both offline stores and cross-border e-commerce collaborations, deepening brand engagement with fans [4]