荷塘里走出“金字招牌”（经济新方位·特产背后的故事）

Core Insights - The article highlights the successful development and commercialization of lotus root products, particularly "Honghu lotus root," which has gained popularity and market presence due to improved processing techniques and branding efforts [1][2][6]. Industry Development - The lotus root industry in Honghu has transformed from a local specialty to a significant market player, with annual production value exceeding 14 billion yuan [2]. - The introduction of advanced preservation techniques has extended the shelf life of lotus root products from 1-2 days to up to 1 year, allowing for year-round sales [3]. - The establishment of a supply chain platform has facilitated better market access and quality assurance for lotus root products, with over 120 members and a transaction volume exceeding 3 billion yuan [7]. Company Initiatives - Huaqin Company has developed a full industrial chain for lotus root, producing over 30 products with an annual processing capacity of more than 180,000 tons [4]. - The company has expanded its market reach by establishing over 2,000 distributors and leveraging e-commerce platforms, achieving annual online sales exceeding 100 million yuan [3][4]. - The company collaborates with local farmers, ensuring stable income and promoting cooperative farming practices to enhance production efficiency [6][10]. Brand Building - The "Honghu lotus root" brand has been officially recognized, allowing local producers to market their products under a unified brand, enhancing their market competitiveness [9][10]. - The local government supports the brand's development with annual funding of 10 million yuan for quality control and marketing initiatives [10]. - The brand has become a symbol of quality, with over 35 processing enterprises and 56 lotus root products registered, contributing to a comprehensive output value of 9 billion yuan [10].