Labubu为什么要设计成这个样子（科教视界）

Core Insights - Labubu, a Chinese trendy toy IP, has gained global popularity, with long queues outside stores from Shanghai to New York and significant price increases in the secondary market [1][4] - The design of Labubu breaks traditional toy stereotypes, featuring a unique character that combines playful and warm traits, appealing to contemporary young consumers' desire for individuality [1][2] - Labubu's success is attributed to a deep understanding of consumer needs, transforming it from a mere collectible into a medium for self-identity and emotional expression among young people [2][4] Design and Manufacturing - Labubu's design showcases creative reorganization of existing materials and technologies rather than relying on new innovations, similar to how different authors can create unique works with the same set of characters [2] - The marketing strategy for Labubu was integrated from the design phase, employing tactics like limited releases and cross-brand collaborations, which contributed to its global success [2][4] Industry Trends - The rise of Labubu exemplifies a broader trend in Chinese manufacturing, shifting from "Made in China" to "Created in China," with design innovation becoming a key driver of this transformation [4] - As more Chinese companies focus on design, there is potential for significant growth and revitalization of ordinary products, indicating a viable path for the upgrade of the manufacturing sector [4]