朱江明技术引领跑出700亿造车黑马 零跑汽车连夺新势力月冠出海加速

Core Insights - Leap Motor has significantly increased its sales, achieving a record of 45,067 units in May 2025, representing a growth rate of over 148% year-on-year, and has become the sales champion among new energy vehicle manufacturers for three consecutive months [1][6] - The company has officially entered the Hong Kong market with two models available for pre-sale, marking a step in its global expansion strategy [1][6] - Leap Motor's CEO, Zhu Jiangming, emphasizes a "fully self-research" strategy, with over 65% of core components being self-developed, which has effectively reduced vehicle costs and improved competitiveness [1][5] Company Overview - Leap Motor was founded in December 2015 by Zhu Jiangming, who transitioned from the security industry to the electric vehicle sector after recognizing the potential of smart vehicles [3][4] - The company faced initial challenges with its first model, the S01, which had high pricing and low sales, leading to a strategic shift in pricing and product development for subsequent models [5][6] - The second model, T03, was launched with a focus on high cost-performance, leading to significant sales growth [5] Financial Performance - In Q1 2025, Leap Motor reported revenue of 10.02 billion yuan, a year-on-year increase of 187.1%, with a gross margin of 14.90%, the highest in its history [6] - Although the company still reported a net loss of 130 million yuan, this was a significant reduction from a loss of 1.01 billion yuan in the same period the previous year [6][7] Market Position and Future Goals - Leap Motor aims to sell between 500,000 and 600,000 vehicles in 2025, with a long-term goal of reaching 1 million vehicles in three years and 4 million in six years [7][8] - The company has opened nearly 600 stores overseas, primarily in Europe, and is actively working on building its brand image in international markets [6][7]