打通“部门墙”，车企“产品CEO”上位

Core Viewpoint - Changan Automobile's recent appointment of two "Product CEOs" for its brands Inception and Genesis signifies a strategic shift towards integrating product management with marketing, aiming to enhance market competitiveness and sales [3][4][5] Group 1: Company Strategy - The new Product CEOs, Di Zhirui and Yuan Zhixiong, both from the marketing department, will report directly to the executive vice president, Ye Pei, indicating a focus on aligning product decisions with user needs [4][5] - This restructuring aims to eliminate departmental barriers and promote efficient resource utilization and collaboration, thereby improving overall operational efficiency [4][6] - The move reflects a broader trend in the automotive industry, where companies are increasingly prioritizing product-centric thinking to adapt to market changes [5][6] Group 2: Industry Trends - The emergence of "Product CEOs" highlights a significant transformation in the automotive sector, as manufacturers shift from an engineering-driven approach to one that emphasizes user-centric product design [6][7] - As the industry transitions to electric and smart vehicles, the definition of automobiles is evolving from mere transportation tools to "third living spaces," integrating advanced technologies [6][7] - The competitive landscape is changing, with user demand now driving product design, necessitating a more integrated approach to product planning and marketing [7][8] Group 3: Future Implications - Changan's initiative is seen as a precursor to a larger industry consolidation, where over 300 electric vehicle brands in China may need to collaborate and integrate to survive [7][8] - The ultimate goal of these changes is to create a user-centered service ecosystem, moving from traditional manufacturing to a focus on user service [7][8] - The success of this transformation will depend on the ability to translate market insights into product development and ensure that manufacturing aligns with user experience standards [8]