5月汽车零售同比环比增长均超10%，经销商要抓住窗口期

Group 1 - The retail sales of passenger cars in China reached 1.932 million units in May 2025, representing a year-on-year increase of 13.3% and a month-on-month increase of 10.1% [1] - Cumulative retail sales for the year reached 8.811 million units, showing a year-on-year growth of 9.1% [1] - The retail market has shown a strong growth trend, with May 2025 sales surpassing the peak level of 1.81 million units in May 2018 by 6% [1] Group 2 - The automotive market has been buoyed by the "two new" policies, with local consumption promotion policies being implemented across various provinces [3] - As of May 31, the number of applications for the old-for-new vehicle subsidy reached 4.12 million, with May's applications estimated at 1.23 million, a 13% increase from April [3] - Approximately 70% of private car buyers benefited from the old-for-new policy, indicating a shift towards consumption upgrades [3] Group 3 - The automotive industry is undergoing significant changes in product structure, user demand, and channel development, necessitating proactive measures from dealers and industry players [3] - Dealers are encouraged to leverage favorable policies to explore new revenue streams and adapt their strategies accordingly [4] - The importance of digital transformation and the shift from sales to service in the automotive dealership model is emphasized, with a focus on utilizing digital marketing and data assets [4] Group 4 - The relationship between manufacturers and dealers is evolving, with a need for harmonious partnerships to adapt to the new market dynamics [5] - The automotive industry is facing challenges such as excessive dealership networks and profitability issues, leading to a necessary industry consolidation [5] - The establishment of exit mechanisms in dealership contracts is proposed to create a fairer and more orderly brand authorization cooperation model [6]