Hua Er Jie Jian Wen·2025-06-16 03:05Core Insights - Retail giants like Walmart and Amazon are exploring the issuance of their own stablecoins to challenge traditional payment networks like Visa and Mastercard, driven by the desire to reduce transaction fees and improve settlement times [1][2] - The motivation behind these companies' interest in stablecoins is not merely to embrace cryptocurrency innovation, but to gain leverage in negotiations with payment processors and potentially bypass traditional payment systems altogether [1][2] Group 1: Retail Giants' Initiatives - Walmart is leading in the pay-by-bank sector, allowing direct payments from bank accounts to merchants without credit or debit cards, and has lobbied for increased competition in the credit card industry [2] - Amazon is in the early stages of discussions about launching its own token for online shopping, while also considering the use of external stablecoins through merchant alliances [2] - The GENIUS Act, which aims to establish a regulatory framework for stablecoins, is being pushed by merchant payment alliances to provide an alternative payment method that could significantly lower costs for merchants [2] Group 2: Traditional Payment Networks' Response - Visa and Mastercard are positioning themselves as key infrastructure providers for the stablecoin ecosystem, with Visa launching a platform to help banks issue fiat-backed tokens and collaborating with Stripe to allow businesses to offer credit cards linked to stablecoins [3] - Mastercard is enhancing support for stablecoin settlements for merchants, emphasizing the importance of providing choices to consumers and businesses in a rapidly changing environment [3] Group 3: Other Participants in the Payment Ecosystem - Shopify has announced that it will allow merchants on its platform to accept stablecoin payments, supported by Stripe and Coinbase [4] Group 4: Consumer Acceptance Challenges - Convincing consumers to abandon their credit card habits in favor of stablecoins presents a significant challenge, as the benefits of stablecoins may not be immediately apparent to consumers [5] - The requirement for consumers to set up cryptocurrency wallets adds friction to the purchasing experience, and consumers need to see clear advantages over traditional credit cards, especially those offering rewards [5] - Historical attempts to promote alternative payment systems, such as the merchant customer exchange system supported by major retailers, have faced challenges and slow adoption [5]