“多重利好+量身定制”赋能新源汽车下乡 多样化使用需求释放消费新活力

Core Points - The 2025 New Energy Vehicle (NEV) rural promotion initiative has launched in Rugao, Jiangsu, with 124 models selected, surpassing the 99 models from 2024, indicating a significant expansion in options for rural consumers [1][3] - The initiative aims to enhance the accessibility and affordability of NEVs for rural areas through various supportive measures, including trade-in programs and improved after-sales services [3][11] - The design and performance of the 2025 NEV models are tailored to meet the specific needs of rural consumers, with options for larger cargo space and various seating configurations [5][7] Industry Developments - Over the past five years, the NEV rural initiative has released 10 batches of models, resulting in nearly 15 million units sold, with some rural areas achieving a ratio of one NEV for every five households [7] - The expansion of charging infrastructure is keeping pace with the NEV promotion, with an increase in charging stations in rural areas and innovative solutions like "private charging pile sharing" to address charging difficulties [8][10] - The number of pilot counties for charging infrastructure improvement has increased from 67 in 2024 to 75 in 2025, fostering a synergistic relationship with the NEV rural initiative [11][13]