极氪第50万辆量产车下线，中国品牌书写全球进阶新篇

Core Insights - Zeekr has achieved a significant milestone by producing its 500,000th vehicle in just 44 months, setting a global record for luxury electric vehicles [2][4] - The brand focuses on the luxury car market with an average vehicle price of nearly 300,000 yuan, attracting customers from traditional luxury brands [2][4] - Zeekr's rapid growth reflects a shift in the Chinese automotive industry from scale expansion to value enhancement, showcasing its competitive strength in the high-end market [5][10] Production and Sales Achievements - Zeekr's first model, Zeekr 001, was launched in April 2021, and the brand has since developed a comprehensive product matrix including various vehicle types [4] - In 2024, Zeekr is projected to deliver over 220,000 vehicles, aiming to become the leader in China's luxury electric vehicle market [4] - The Zeekr 001 has achieved over 270,000 deliveries, making it the fastest electric vehicle in China to reach 250,000 deliveries [4][10] Technological Innovations - Zeekr has invested 22.696 billion yuan in R&D, with 9.72 billion yuan allocated in 2024 alone, marking a year-on-year increase of over 16% [7][8] - The company has developed a comprehensive 800V high-voltage system, including ultra-fast charging solutions, setting new records in charging power [7][8] - Zeekr's self-developed AI cockpit and advanced safety systems demonstrate its commitment to innovation in smart and safe driving technologies [8][10] Global Expansion and Strategy - As of May 2024, Zeekr has entered over 40 countries and regions, positioning itself as a global representative of Chinese electric vehicles [10][11] - The company has outlined four major strategies for international expansion, focusing on product, technology, and ecosystem development [10] - Zeekr aims to maintain its luxury brand positioning while integrating resources from its parent company, Geely, to enhance its market presence [11]