Core Viewpoint - The appointment of actress Yao Anna as the "Cultural Heritage Ambassador" for Chinese liquor by Zhenjiu Lidu Group marks a significant step in promoting the application for UNESCO World Heritage status for Chinese liquor, emphasizing the cultural and historical importance of Chinese liquor brewing techniques [1][3]. Group 1: Company Initiatives - Zhenjiu Lidu Group has been a core player in the application for the cultural heritage status of Chinese liquor, possessing rich cultural heritage resources including the Li Du Yuan Dynasty distillery site and various intangible cultural heritage techniques [2]. - In April 2023, Zhenjiu Lidu, along with other renowned liquor brands, applied to UNESCO for inclusion in the World Cultural Heritage list, and has already been placed on the preliminary list [2]. - The company aims to innovate and create a value loop that connects cultural heritage and traditional techniques with consumer innovation and cultural identity, positioning itself as a world-class distillery [2]. Group 2: Industry Impact - The appointment of Yao Anna is seen as a groundbreaking move in the liquor industry, transcending commercial interests to honor traditional Chinese culture and address the absence of Chinese liquor in global heritage lists [3]. - The initiative is expected to enhance the visibility of Chinese cultural symbols on the world stage, contributing to a differentiated competitive advantage for the industry [3].
珍酒李渡“牵手”姚安娜，开启白酒“申遗”新征程