Core Points - The "Huan Niu Cake House" in Hangzhou announced its closure due to rising costs, intense market competition, and internal management failures, expressing deep regret and apologies to consumers [2] - The company stated that all member stored value balances are held in the company's account and will cooperate with relevant departments to develop a resolution plan for customer complaints [2] - As of June 15, all shelves in Huan Niu Cake stores were reported empty, and the company and its legal representative Xu Hao faced restrictions on high consumption due to failure to fulfill legal obligations, with a total execution amount of 1.2047 million yuan [5] Company Operations - On June 8, the company responded to allegations of running away, asserting that all stores were still operating normally and offering trial coupons to past customers [7] - On June 9, Xu Hao, the founder, acknowledged the criticisms and misunderstandings, stating that the company was undergoing a restructuring phase to improve its operations [11] - The company plans to open 100 new stores nationwide through a franchise model, reducing the franchise fee from 88,000 yuan to 20,000 yuan, with an additional 10,000 yuan deposit [11] Financial Background - Huan Niu Cake House was established in 2013, targeting young consumers with a range of products including desserts and handmade bread, achieving monthly sales of approximately 500,000 yuan in 2022 [11] - The company completed nearly 10 million USD in Series A financing in March 2022, with investment from Shunwei Capital [12]
曾获雷军旗下顺为资本近千万美元投资,知名品牌深夜突发“告别公告”!有门店货架已清空!8天前刚否认跑路,还称将开100家新店
Sou Hu Cai Jing·2025-06-16 05:06