Qian Zhan Wang·2025-06-16 06:37Core Insights - The global toy market has seen a shift with Labubu from Pop Mart creating a buying frenzy, indicating a new breakthrough for the Chinese trendy toy industry [2][3] - Labubu's unique design and market positioning have resonated with contemporary youth, moving away from traditional "sweet" styles to a more quirky and rebellious aesthetic [3] - The success of Labubu is significantly driven by celebrity endorsements, which have exponentially increased its visibility and popularity among global fans [2][3] Market Dynamics - Labubu's blind box strategy enhances consumer engagement through surprise elements, leading to repeat purchases and a cycle of addiction [3] - According to a report, 46.78% of consumers cite the element of surprise as the main reason for purchasing trendy toys, highlighting the focus on social interaction and personal enjoyment rather than investment [4] - The secondary market for Labubu has seen significant price inflation, with original blind boxes priced at 99 yuan being resold for 200 to 600 yuan, and limited editions fetching prices as high as 820,000 yuan [6] Industry Outlook - The Chinese trendy toy industry is still in its growth phase, with rapid expansion observed in recent years, and the market size is projected to exceed 130 billion yuan by 2028 [9] - Pop Mart, as a leading player in the industry, has established a comprehensive supply chain and achieved significant revenue from its proprietary IPs, with over 50% of its annual revenue coming from self-owned IP products [6]