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抓住汽车反内卷竞争要害,多地停止置换补贴
Zhong Guo Qi Che Bao Wang·2025-06-16 07:53

Core Viewpoint - The recent suspension of vehicle replacement subsidies in multiple regions is a critical step in addressing the issues of price wars in the automotive industry, aiming to restore normal consumer behavior and market order [1][5]. Summary by Sections Vehicle Replacement Subsidy Policy - The initial purpose of the vehicle replacement subsidy policy was to encourage consumers to replace old cars with new ones, thereby accelerating the elimination of outdated vehicles and promoting market renewal [2]. - However, the policy has revealed limitations, such as funding shortages and market distortions caused by unscrupulous practices like "zero-kilometer used cars" [2][5]. Impact of Price Wars - The ongoing price wars have forced companies to cut research and development investments, particularly in core technologies, leading to a significant increase in recalls, with a 47% year-on-year rise in issues related to battery management and control systems [3]. - The profitability of automotive dealers has declined, with only 39.3% reporting profits in 2024, while 41.7% are operating at a loss [3]. Suspension of Subsidies - The suspension of vehicle replacement subsidies has been implemented in various regions, including Chongqing, Jiangsu, Guangdong, and others, as a response to the challenges posed by the price wars and funding limitations [5]. - This move is seen as a necessary measure to combat the internal competition and market chaos that have arisen from prolonged reliance on subsidies [5][6]. Long-term Industry Implications - While the immediate effect of stopping subsidies may lead to a decline in market demand, it is expected to encourage companies to focus on technological innovation, product quality, and service enhancement in the long run [6][7]. - The automotive industry is urged to adopt proactive measures, such as increasing R&D investments and optimizing supply chain management, to improve competitiveness and meet diverse consumer needs [7].