Hisense V.T.(SH:600060) Feng Huang Wang Cai Jing·2025-06-16 08:18Core Viewpoint - The television consumption has entered an era where the size of the screen should match the size of the wall, indicating a shift in consumer preferences towards larger screens and high-quality visual experiences [2][5][6]. Group 1: Market Trends and Performance - In 2024, the global television market is expected to reach 208 million units, with a year-on-year growth of 3.48%, driven by major sports events [1]. - Hisense's market share in the global display sector has surpassed 30%, with the company maintaining a strong position as the second-largest player globally [1][3]. - The sales of 100-inch televisions have surged by 400%, reflecting a growing consumer demand for larger screens [5][6]. Group 2: Technological Innovations - Hisense has introduced the world's first RGB-Mini LED television, showcasing its commitment to technological differentiation and innovation [4]. - The company has achieved a significant market share in laser display products, holding nearly half of the market [4]. - Hisense is focusing on user-centered solutions, addressing consumer pain points through products like mobile smart screens and laser projectors [4]. Group 3: Marketing and Brand Positioning - Hisense leverages sports marketing by sponsoring major events like the World Cup and European Cup to enhance its global brand presence [1][2]. - Collaborations with popular games and esports have led to a 56% increase in sales for co-branded products, indicating effective engagement with younger audiences [5][6]. Group 4: Future Directions and Sustainability - The company is committed to integrating display technology into various environments, including homes, businesses, and vehicles, promoting a vision of "display everywhere" [6][7]. - Hisense has established a zero-carbon factory, with 100% of its energy sourced from green electricity, reflecting its commitment to sustainable manufacturing practices [20][22]. - The company aims to enhance its competitive edge through digital transformation and automation in manufacturing processes [20][22].