2025年中国预制菜消费者画像：预制菜凭借其方便快捷特性，满足快生活节奏的年轻群体的需要【组图】

Core Insights - The article discusses the growing popularity of prepared dishes among consumers, highlighting their convenience and variety, while also addressing concerns regarding food safety, pricing, and nutritional balance [1][8]. Consumer Satisfaction - Consumer satisfaction regarding food safety is expected to increase slightly by 1% in 2025 compared to 2024, while satisfaction with pricing, nutrition, and meal preparation time is projected to decline [1]. - The primary concern for consumers remains the production source of prepared dishes, which has consistently ranked highest in improvement areas for two consecutive years [3]. Acceptance of Prepared Dishes - Acceptance of prepared dishes varies significantly by consumption scenario; over 80% of consumers are not open to prepared dishes for traditional family gatherings, while acceptance is highest for outdoor camping scenarios at 52.8% [5]. - Only 9.1% of consumers are completely opposed to prepared dishes, indicating a general openness to their use in everyday meals and snacks [5]. Demographics of Prepared Dish Consumers - The largest demographic of prepared dish consumers is aged 21-30, accounting for 43%, while those aged 41 and above represent only 19% [8]. - The "lazy" consumer segment constitutes the highest proportion at 29%, followed by office workers at 23%, homebodies at 8%, and mothers at 5% [9]. Lifestyle Influence - The rise of prepared dishes is closely linked to the fast-paced lifestyle of urban consumers, who often lack the time or desire to cook [9].