Hisense V.T.(SH:600060) Feng Huang Wang Cai Jing·2025-06-16 08:31Core Viewpoint - The television industry is facing new challenges, but Hisense is leveraging technological innovations such as laser display, RGB-Mini LED, and AI models to enhance its market position and target high-end markets [2][3]. Group 1: Market Trends and Consumer Behavior - The global display industry has entered a phase of stock competition, with market size stabilizing and competition shifting from technical parameters to user scenarios and ecosystem value [3]. - Hisense's sales of co-branded products related to the game "Black Myth: Wukong" surged by 56% month-on-month, and transaction volume on JD.com increased by 13% year-on-year, indicating a strong consumer demand for high-quality visual experiences [2][4]. - The shipment of 100-inch televisions has skyrocketed by 400%, reflecting a growing consumer preference for larger screens [2][4]. Group 2: Product Innovation and Strategy - Hisense aims to redefine user interaction with screens through a comprehensive innovation matrix that includes display technology, chips, cloud services, and operating systems [3][6]. - The company has introduced solutions for various scenarios, such as kitchen displays and heads-up displays (HUD) in vehicles, emphasizing the concept of "display everywhere" [6][7]. - Hisense's laser display products are energy-efficient, consuming only about one-third more power than traditional LCD TVs, making them suitable for energy-conscious applications in electric vehicles [8][9]. Group 3: Future Directions - The company is committed to continuous product development and innovation in display technology to meet the evolving needs of consumers across different environments, including home, commercial, and automotive [10].