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健颐新程启航,“爸爸的奶茶” 献礼华夏,以爱为基开启甜蜜新篇
Zhong Guo Shi Pin Wang·2025-06-16 09:05

Core Viewpoint - The launch of "Dad's Milk Tea" by Jianyi Industrial Group marks a significant step in the beverage sector, emphasizing health and emotional connection, particularly the bond between fathers and children [1][18]. Group 1: Product Launch and Innovation - Jianyi Industrial Group held a grand launch event for "Dad's Milk Tea" on Father's Day, June 15, 2025, attracting widespread attention [1]. - The product is positioned as a healthy beverage that embodies the warmth of fatherly love, aiming to provide a sweet and reassuring experience for children [1][18]. - The company emphasizes the use of carefully selected ingredients and innovative recipes to ensure each cup of tea is a guardian of health [3][6]. Group 2: Brand Philosophy and Future Outlook - The brand's philosophy revolves around love and responsibility, aiming to create a lasting impact on families and communities [5][18]. - Jianyi Industrial Group plans to continue exploring new markets and product lines, including nutritional foods and lifestyle services, while maintaining a commitment to quality and innovation [5][9]. - The company envisions becoming an indispensable part of people's lives, accompanying families through various life stages and creating more remarkable moments [9][18]. Group 3: Marketing and Consumer Engagement - The launch event featured interactive activities, including tea tasting and storytelling sessions, which deepened the emotional connection with the audience [15]. - The company has established a partnership with the "Old Fire Water" brand to enhance the quality and emotional value of the beverage experience [14][15]. - "Dad's Milk Tea" will be widely promoted across the country, aiming to reach consumers in both urban and rural areas [15].