Core Viewpoint - Dongfang Zhenxuan has officially entered the female care market by launching its first self-operated sanitary napkin product, achieving over 300,000 sales on the first day of release [2][4]. Product Development - The pure cotton sanitary napkin is one of the longest internally incubated self-operated products, with development starting two years ago but officially launched only in September of the previous year after multiple adjustments and supplier negotiations [4][5]. - The product meets various safety standards, including the "Green Product Standard" and safety specifications for infant and children's paper products, with stricter internal standards for formaldehyde and pH levels [4][5]. Production and Quality Control - The sanitary napkin is produced by Beishute, a leading company in the industry, which has been recognized as an advanced intelligent factory in Tianjin [5]. - The production process includes over ten monitoring points to ensure quality control, and additional monitoring is in place to prevent waste materials from entering the market [5]. Product Specifications and Pricing - The sanitary napkin is available in two sizes, 240mm and 290mm, with a member price of less than 1 yuan per piece [5]. - Dongfang Zhenxuan plans to launch additional related products, including a lightweight quick-absorb sanitary napkin by the end of July and sleep pants by mid-August to cater to various consumer needs [6].
东方甄选卫生巾开售，代工工厂是倍舒特，销量已突破30万包